Logo Identity: Hoop Spinners

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Amber contacted me regarding her hula hooping business. She wanted a website where she could schedule classes and share the fun of hoop dance. Amber is drawn to simplicity in design, so I wanted to deliver that, but I also wanted to explore some fun, playful themes.

I started with the following initial concepts:

I had a lot of fun with the initial concepts. I was particularly drawn to concept 1, but also drawn to each of them for different reasons. The green gave me a feeling of fitness and activity. After spending some time with the designs, Amber chose the following, with a slight revision to the tilt of the hoop:

Her website can be seen at www.hoopspinners.com and her facebook page can be seenhere. The screenshots below are also linked. Please give her a “Like” on facebook!

If you are interested in a similar project please contact me by email!